Creativity: Theory and Practice
Another key aspect of idea generation is to embrace variance. Research shows that, to find good novel ideas, we likely have to come up with many bad novel ideas because most new ideas are pretty bad. Fortunately, we are good at filtering out low-quality ideas, so if we can generate novel ideas quickly and at low cost, we are more likely to generate
... See moreEthan Mollick • Co-Intelligence: Living and Working With AI
As humans are good at filtering out low-quality ideas, generating lots of ideas quickly is a great use for AI
Reframe non-productive time. One of the reasons the exploration phase of the work is low value is that most of it doesn’t look like work. It’s lots of reading, and sitting and thinking, and doodling, and trying things that lead to dead ends. Non-productive time feels like a waste—but it doesn’t have to! One way to think about this kind of time is
... See moreDan Shipper • Why You're Not Doing Creative Work
Non-productive is often framed wrongly so

Understand your own taste with the help of AI
Whatever inspiration is, it’s born from a continuous 'I don’t know.'
Wisława Szymborska
Anne-Laure Le Cunff • Creative Aliveness: Turning Life Into a Creative Adventure
Go for a walk; cultivate hunches; write everything down, but keep your folders messy; embrace serendipity; make generative mistakes; take on multiple hobbies; frequent coffeehouses and other liquid networks; follow the links; let others build on your ideas; borrow, recycle, reinvent. Build a
Steven Johnson • Where Good Ideas Come From
Creativity is not a process. creativity is not scripted.
One of the most salient traits of creative visionaries like Walt Disney and Steve jobs is the absence of process.
Process is an organized way of doing things. But they didn’t have a process. They just did the work. No strict adherence to budget or timelines. Just figure things out on the fly.
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against efficiency in creative work