Creativity
How Mouthwash Studio make creative decisions across the multi-media landscape | Alex Tan
youtube.comMW.S
1. Every project is a case study.
2. Money is a byproduct of excellence,
not a goal.
3. Our work reflects our skills, not
our identity.
4. It's more fun to be creative in a
group.
5. Innovation is a product of
collaboration
6. Get used to making mistakes.
7. Input equals output.
8. Urgency isn't always useful-pause,
think, then act.
9. Keep it simple. Say more with less
10. Treat the end product as your own.
11. Respectful disagreement is healthy.
12. A shared vision is our compass.