Creativity

Strategy is the methodology.

Creative is the method

Play seems childish and even transgressive to most, and so they miss a major life trick. To be playful is to live true to who you are as a human.

Play is how we express our acceptance of uncertainty.

Life is uncertain. Play aligns our actions with this lack of knowing.

Your job is to make ideas come to life. The first step is tocommit. Commit early. Commit often.

All of us who do creative work, we get into it because we have good taste. But there is this gap. For the first couple years you make stuff, it’s just not that good. It’s trying to be good, it has potential, but it’s not. But your taste, the thing that got you into the game, is still killer. And your taste is why your work disappoints you. A lot of... See more

Creativity has two parts:- Creative discovery mode: shuffling things around, exploring. Playful.- Implementation mode: creating something robust and concrete.- Revisit the work the next day in an alert state and assess whether it is ready for linear implementation.

The Secret

Allow yourself to go down rabbit holes

A rabbit hole is not a distraction. A rabbit hole is your brain trying to tell you to pay attention to something you’re curious about. Ignore algorithmic rabbit holes.

If you see something, save something

Pay attention to what feels resonant to you. Save breadcrumbs and build a path for yourself to w... See more