[creativity]
complexity first, simplicity second
people say “keep it simple,” but most approach it backwards. they start from simple, then add on complexity without seeing the whole. that’s how you end up with frankenstein products: clean-looking components awkwardly stitched together, held in place by duct tape and wishful... See more
ryolu_x.comCult Brand Behavior: Creative Rules for Culture Hacking
Exploring the concept of culture hacking, this guide outlines creative rules for brands to cultivate a devoted following by engaging with and shaping cultural dynamics effectively.
mcusercontent.comMaybe cognitive minimalism— identifying which mental loops actually matter, and pruning the rest— isn't deprivation but liberation.
Parakeet • Skittle Factory Dementia Monkey Titty Monetization

You should do hard things because it transforms you. It makes something out of you. https://t.co/otJM61Qu2r
If I put this candle in an all white gallery space it looks like a piece of art.
If I put this candle in a garage it looks like a piece of trash.
I can either spend my time designing the candle or I can spend my time designing the room that it sits in. - Virgil Abloh
You can either focus on your art.
Or you can focus on the space, narrative, and
... See more“One of the reasons the tech industry is so creatively bankrupt is that people just focus on attributes you can measure,” said Jony Ive, when told of the insecurity Kushner had confided to Rick Rubin. “I was very lucky at Apple, because Steve [Jobs] showed me there was a way to articulate things like sensibility, intuition, taste, which all start... See more
