creativity

they could defend every ad on the basis that it obeyed the rules of advertising. It was like worshiping a ritual instead of the God.

Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.

This led to a broader discussion about artistic evolution and audience expectations. I referenced a Zadie Smith quote about how "We want our artists to remain as they were when we first loved them. But our artists want to move." The worst thing, Smith argues, is for an artist to exist as "a feature of someone else's epiphany."

Darwin collects unprocessed observations for years before a theory arises, and how he keeps special track of everything that confuses and contradicts him

The world is built by those who can think, but it is ran by those who can articulate.