Craftsmanship

“In Japanese pottery, there’s an artful form of repair called kintsugi. When a piece of ceramic pottery breaks, rather than trying to restore it to its original condition, the artisan accentuates the fault by using gold to fill the crack. This beautifully draws attention to where the work was broken, creating a golden vein. Instead of the flaw dimi... See more

Craft is the new "growth hack". Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business. People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.

True pros understand the importance of honing their craft, regardless of the tools at their disposal. They embrace the philosophy of Bruce Lee, who famously stated, " I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times ." It's the expertise gained through deliberate, consistent practice... See more