Craftsmanship

Watching Japanese craftsmen at work makes me so happy it’s the way they make ceremonies out of mundane things by doing it with extreme care. Like how bartenders carve ice diamonds or how sushi chefs shape a ball of rice between wet fingers. I love delicateness & precision so much

Craft is the new "growth hack". Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business. People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.