Twitter is packed with thinkbois writing threads about how to 100x your productivity with AI tools I bet they’ve never used. Here’s what the thinkbois won’t tell you: better tools are not the bottleneck to creating great work. A person focusing on one thing the antiquated way - pen and paper or whatever - will beat the tool optimizers any day. A... See more
Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.