Watching Japanese craftsmen at work makes me so happy it’s the way they make ceremonies out of mundane things by doing it with extreme care. Like how bartenders carve ice diamonds or how sushi chefs shape a ball of rice between wet fingers. I love delicateness & precision so much
Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.
Twitter is packed with thinkbois writing threads about how to 100x your productivity with AI tools I bet they’ve never used. Here’s what the thinkbois won’t tell you: better tools are not the bottleneck to creating great work. A person focusing on one thing the antiquated way - pen and paper or whatever - will beat the tool optimizers any day. A... See more
The point of these lines is clear. In the old days, craftsmen did not cut corners. They worked carefully, and they took care with every aspect of their work. Every part of the product was considered, and each was designed and made to be exactly as it should be. These craftsmen did not relax their thoughtful self-discipline even with respect to... See more