Craftsmanship

Craft is the new "growth hack". Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business. People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.

Quality software deserves your hard‑earned cash Quality software from independent makers is like quality food from the farmer’s market. A jar of handmade organic jam is not the same as mass-produced corn syrup-laden jam from the supermarket. Industrial fruit jam is filled with cheap ingredients and shelf stabilizers. Industrial software is filled... See more

Watching Japanese craftsmen at work makes me so happy it’s the way they make ceremonies out of mundane things by doing it with extreme care. Like how bartenders carve ice diamonds or how sushi chefs shape a ball of rice between wet fingers. I love delicateness & precision so much