Content marketing

One's ability to articulate an idea always lags behind the understanding of the idea, and the understanding of an idea often lags behind the embodiment in which it is first given life. It can take a surprising amount of time to come to understand what a prototype is trying to "say", and longer still to say it oneself.

-Bret Victor

“Rough layouts sell the idea better than polished ones. If you show a highly polished computer layout, the client will focus on the execution not the idea. Show a scribble. Explain it. Talk through it. Involve your client. Let them use their imagination.”

• Counter-intuitive —