Curation

A recommendation from Emily Sundberg's Feed Me isn't an endorsement; it's an anointing. The mechanism isn't mysterious: curators build trust not by being right but by being wrong in interesting ways. They earn the right to be occasionally mystifying because they've proven they're making actual choices rather than optimising for metrics. This... See more

The curator relationship operates at a fundamentally different psychological level than advertising. An algorithm might know you like blue Oxford shirts, but a tastemaker knows why a particular blue Oxford matters in a lineage of blue Oxfords. This contextual knowing, placing objects in historical and cultural frameworks rather than recommendation... See more

1. Human-curated Content - Viewers are embracing human-curated content recommendations to mitigate the shortcomings of algorithm-based suggestions.

2. AI-human Collaboration - The blending of human insight with algorithmic efficiency is emerging as a trend in enhancing user content experiences.

3. Personalized Content Discovery - Offering unique and... See more

Over the past year, working on a book on curation, I have interviewed more than 30 curators—art and conference curators, creative directors, Instagram influencers, radio hosts, coders, and genetic engineers—and all agreed that saying no is at the core of the curatorial ethos . Saying no defines what matters.

We are hungry for experts, sense makers and curators. The problem, now so drastically different from a decade ago, is not what to read/buy/eat/watch/etc but what is the best thing to read/buy/eat/watch/etc.