Curation

So that, I think, is the role of information curators: They are our curiosity sherpas, who lead us to things we didn’t know we were interested in until we, well, until we are. Until we pay attention to them — because someone whose taste and opinion we trust points us to them, and we integrate them with our existing pool of resources, and they... See more

Who are they?

They seek out the hidden gems, the overlooked treasures, and the paths less traveled, saving you from the endless noise of mainstream repetition.

They are the ones who:

• dare to question , to explore.


• are moved by a sincere desire to bring back discovery and new meaning.


• ignite the spark of curiosity that modern convenience and

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the critical skill of the future isn’t generating new ideas but curating those developed by generative AI. The role of idea curators will be crucial in discerning the most promising concepts, refining them to enhance their viability, and then promoting them to gain widespread acceptance.

Today, buying products online has never been easier. Convenience is at an all-time high, and consumers have more options than ever before. It seems, once again, that there is nowhere else we need to go. And yet, this is precisely the problem.

In today’s oversaturated world, we need curators to help us separate signal from noise. Gladwell told us... See more

When I say “I don’t know where everyone went,” I know everyone’s out there surfing the web , of course, but it feels like it’s a different place now. When the algorithms are determining everything we should be seeing, it’s a much less personal internet. The “For You” pages of the world are right, I am interested in that content, but I’m not seeing... See more

In 1997, Malcolm Gladwell published his piece The Coolhunt, investigating the process of looking for new fashion trends at street level.

According to Gladwell, the coolhunter plays a major social role in spreading trends. Coolhunters were “the first to realize... that social status didn’t lay where Madison Avenue had said it lay in the 1950s and... See more

Sommeliers emerged as luxury goods in a world where the product (wine) was getting commoditized, and curation was the new differentiator. That’s exactly where jobs are headed.

The problem - and the reason the Vibe Coding Paradox comes up - is because we live in an age where it is possible to hack our way to attention without having to do the hard work needed to build trust.

With that, we misunderstand attention as value. But without trust, it really isn’t.

In an age of mass production, curation and taste matter more.

AI... See more

What we need is more support for the act of curation itself: Not just paying online creators for their content, but paying curators, sustaining the people who find what you like.