Curation

A recommendation from Emily Sundberg's Feed Me isn't an endorsement; it's an anointing. The mechanism isn't mysterious: curators build trust not by being right but by being wrong in interesting ways. They earn the right to be occasionally mystifying because they've proven they're making actual choices rather than optimising for metrics. This... See more

Marsh lays out several prerequisites for the person curating a digital exhibition. First and foremost, they need a “willingness to engage with [their] content on a level deep enough to perceive its meaning and significance." Understanding the audience, including “what they would find interesting, valuable, or compelling," is also critical. Further,

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The curator of the digital world is positioned as mediator and tastemaker, using content created elsewhere as raw material for the making of meaning.

One must seek Knowledge, but be a little wary of finding it. Perhaps excessive, but one could say the idea of possessing knowledge represents a kind of complacency. This is what Socrates meant: Once you think you know, you stop looking. You cease your wonder.

"The most credible form of advertising comes straight from the people we know and trust. Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family". - Nielsen 2015

All curation grows until it requires search, and all search grows until it requires curation.

Algorithms reward instant gratification, though your audience may prefer more depth and insights.

To stay visible, focus on synthesizing without losing depth.

The problem - and the reason the Vibe Coding Paradox comes up - is because we live in an age where it is possible to hack our way to attention without having to do the hard work needed to build trust.

With that, we misunderstand attention as value. But without trust, it really isn’t.

In an age of mass production, curation and taste matter more.

AI... See more