Curation
The art of creating value by providing context and meaning to apparently disconnected information bits
Robin Good and
Curation
Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more
Sarah Johnson • Issue 007: The Curation Renaissance
Somewhere between the late 2000’s aggregator sites and the contemporary For You Page, we lost our ability to curate the web. Worse still, we’ve outsourced our discovery to corporate algorithms. Most of us did it in exchange for an endless content feed.
Where have all the websites gone?
If search giants aren't interested in, well, search, I suppose it's time to look elsewhere for answers online. Share sources you trust, curate sources of information on what's important to you and dive back into specific URLs over general queries.
Search is dead — long live curation
Don’t get fooled. Although curation can save very significant time to those who benefit from it, it positively does not save any time at all to the curators who exercise it.
I think of taste like a radar. As you move through the world, your radar scans and picks up on what aligns.
Holly Meredith Bossung • The Art of Personal Taste
What aligns is what resonates with your values, perspective and ideals. Taste is the way you adopt, represent and show such resonance.
“When content is infinite, curation becomes the ultimate luxury good.”
Source: Sarah Johnson - The Akin Changemaker Report 2025
Algorithmic mediocrity has triggered a renaissance of human discernment, with consumers seeking trusted curators, insider communities, and editorial voices that offer genuine discovery.
Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of... See more
andjelicaaa.substack.com • Move Over Influencers, Here Come Curators
1. Human-curated Content - Viewers are embracing human-curated content recommendations to mitigate the shortcomings of algorithm-based suggestions.
2. AI-human Collaboration - The blending of human insight with algorithmic efficiency is emerging as a trend in enhancing user content experiences.
3. Personalized Content Discovery - Offering unique and... See more
2. AI-human Collaboration - The blending of human insight with algorithmic efficiency is emerging as a trend in enhancing user content experiences.
3. Personalized Content Discovery - Offering unique and... See more