Curation

Embrace curation as a core brand function . Brands that filter and contextualise effectively create substantial value, particularly in categories suffering from choice overload. Create "digital gardens" where content is organised by human meaning rather than algorithmic relevance. Consider how your brand can function as a trusted filter rather than... See more

Who are they?

They seek out the hidden gems, the overlooked treasures, and the paths less traveled, saving you from the endless noise of mainstream repetition.

They are the ones who:

• dare to question , to explore.


• are moved by a sincere desire to bring back discovery and new meaning.


• ignite the spark of curiosity that modern convenience and

... See more

There is an extreme kind of philosophical skepticism – dating back to the ancient Greek Pyrrho – that there is no such thing as “truth” or the answer. We have only interpretations.

Technology treats the process of consuming and the process of creating as distinctly different, when the reality is that for our brains, the process of absorbing a book is not all too different from the process of producing one. We are always seeking new connections, combining and recombining old ideas to produce new ones. So why is it that we... See more

As content multiplies, the challenge isn’t access; it’s orientation. We don’t need more input; we need better filters. That’s where the curator comes in: not just as a tastemaker, but as a trusted lens in a world of endless noise.

the critical skill of the future isn’t generating new ideas but curating those developed by generative AI. The role of idea curators will be crucial in discerning the most promising concepts, refining them to enhance their viability, and then promoting them to gain widespread acceptance.

It’s how you build with the same pieces that everyone else has; this is what makes you unique.

As information volume and complexity grew, simply keeping pace became a specialized profession. In other words, information specialists who do nothing but track developments in more and more narrow domains emerge.