What we’re seeing isn’t just a media trend. It’s a shift in the architecture of power. Attention → Speculation → Allocation. This is the new supply chain.
Traditional economic theory assumes information flows serve resource allocation. But increasingly, resource allocation serves attention flows. We've moved from an economy where attention supports... See more
Perhaps this pattern of radicalisation followed by recuperation has even happened with each emergent technology – newspapers, novels, film, (pirate) radio, the Internet. Each time, the new medium has a progressive force, dehabituating people from expected relations, offering new channels for experimental activity, mediatised subcultures, and the... See more
On top of dealing with the actual content, moderators are probably using an interface that hasn’t been updated recently, because engineering resources go toward developing new products and functionality for customers. Improving the experience for content moderators is never at the top of a company’s to-do list. For example, an old interface might... See more
The thing that makes “influencer” such an attractive option in those surveys is precisely this idea that it names the outcome rather than the actual work. We don’t actually have a good word for what it means to do that work. Partly this is because there are big differences between platforms (and within platforms, for that matter), and there is no... See more
The TikTok War: Why High School & College Kids Are Getting The Wrong Information about Hamas & Israel
I spent the weekend trying to reverse engineer the TikTok algorithm, as I am convinced this is the reason we're losing the information war with high school & college students.
The problem, in other words, isn't intermediation – it's power . The thing that distinguishes a useful intermediary from an enshittified bully is power . Intermediaries gain power when our governments stop enforcing competition law. This lets intermediaries buy each other up and corner markets. Once they've formed cozy cartels, they can capture... See more
Much of the pleasure of “generating content” — whether through a machine or by some other means, about oneself or about other things or about other things as a way to signify oneself — is in imagining that someone else might also want it. The content is not just for you to consume but to anchor shared experience, or at least allow us to imagine its... See more