Consumer Brands
sari and
Consumer Brands
Consumer founders today are solving for abundance. Too much food, pollution, stimulation, and connections leads to obesity, climate change, mental health struggles, and loneliness. Problems created by abundance are now matching those created by scarcity. A new chapter for consumer.
-h/t Hugo Amsellem
Consumer behavior is never done or satisfied. One of the great things about brands is that magical products or platforms or experiences can delight customers in new ways and create new categories or behavior shifts. This is hard but history shows us it happens repeatedly so buckets are never finished.
Nikhil Basu Trivedi • Consumer Technology Is Alive and Well
Brand Memberships
brandmemberships.com
great inspo for building a membership program
I have occasionally been asked why I’m obsessed with brands. The answer is that brands are things made out of belief. They are amorphous *meanings* that structure our relationships; they are already the same sort of thing that a religion or a culture is. With the cultural production service economy, and now with cryptocurrencies, all of the ingredi... See more
Toby Shorin • Life After Lifestyle
Problem solving is about taking an action to make something go away. Creating is about taking an action to bring something to life. Both can achieve success, but if you look around, some of the most interesting consumer products of our era weren’t solving clearly defined problems, they were bringing creative visions to the world.