Consumer Anthropology
The US artisan revolution: how the simple life came in from the margins
Edward Helmoretheguardian.com
This quote from Elias Canetti, I think really solves what we're discussing: “A crowd exists as long as it has an unattainable goal. The image is acquired and there is nowhere else to go.” Setting off images allows crowds to condense their energy somewhere.
The folks at Concept Bureau invited me to kick off their speaker series talking about brand listening. I went for it, and had a blast.
