Consumer Anthropology
Stripe Partners — Seeing the world at scale and in depth
stripepartners.com
Grant McCracken on Corporations & Culture
youtube.comThe UX-ification of research
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Grant McCracken: The rise of artisanal everything and 'cruelty-free capitalism'
reason.comGrant McCracken: Chief Culture Officer
vimeo.comHow To Create A Brand Mythology
youtube.comThe folks at Concept Bureau invited me to kick off their speaker series talking about brand listening. I went for it, and had a blast.
This quote from Elias Canetti, I think really solves what we're discussing: “A crowd exists as long as it has an unattainable goal. The image is acquired and there is nowhere else to go.” Setting off images allows crowds to condense their energy somewhere.
Jasmine Bina on LinkedIn: How To Create A Brand Mythology
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