Consumer Anthropology
The UX-ification of research
linkedin.comStripe Partners — Seeing the world at scale and in depth
stripepartners.com
Jasmine Bina on LinkedIn: How To Create A Brand Mythology
linkedin.comGrant McCracken: Chief Culture Officer
vimeo.comGrant McCracken on Corporations & Culture
youtube.comThe US artisan revolution: how the simple life came in from the margins
Edward Helmoretheguardian.com

Grant McCracken: The rise of artisanal everything and 'cruelty-free capitalism'
reason.comThis quote from Elias Canetti, I think really solves what we're discussing: “A crowd exists as long as it has an unattainable goal. The image is acquired and there is nowhere else to go.” Setting off images allows crowds to condense their energy somewhere.