comunities - internet
So — bringing us back to my original question — why is the Internet so lonely? I believe it’s because we haven’t yet found a way to meaningfully share our digital experiences.
Gaby Goldberg • Why is the Internet So Lonely?
The Internet empowered consumers to find their tribes. They choose which content to interact with, they tailor their media based on their real friends, aspirational friends, values, aesthetics, etc., they share their opinions on global platforms and they seek out the products, people and brands that align with their view of themselves.
Julie Thibault • The Internet empowered us to find our tribes. Retail isn’t keeping up.
