Company Culture

The people who build collective power are typically individuals who have lacked traditional access to individualized power. What they know too is that collective power is, well, empowering.

Collective power is energizing.

Collective power is generative.

Collective power is engaging.

Collective power is joyful.

Collective power activates others.

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Jason Fried on company culture:

"You have to find the nature of things. That's the thing I've found to be the most useful tool in anything: trying to understand the true nature of an experience, place, or thing and rolling with the nature.

Any time you go against the true nature of something, you're just battling unnecessarily.

So yeah, figure it

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The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.