communnity

My analysis reveals that successful beauty communities consistently maintain around 50-75 highly active members, regardless of their total size. These aren't just casual participants - they're what I'm calling “core members,” users who posted at least 3 times during my January analysis period.

Whether you believe in the 1/9/90 rule of social networks or not,

Did they have to turn into a panopticon, where each of us is prisoner and guard simultaneously?

I suspected that a community can never get strong as a monolith, which has nothing to do but support the leader; the real way for it to grow is to incentivize sub-groups to form up and compete in team sports. We’re a tribal species, after all.

Streaks, of course, have the wonderful quality of being unbounded. You can maintain as many streaks as you like. If you don't think social capital has value, you've never seen, as I have, a young person sobbing over having to go on vacation without their phone, or to somewhere without cell or wifi access, only to see all their streaks broken. Some ... See more

I suspect the frontier of social network strategy will draw more and more upon deep study of these adjacent and much older social capital games. Fashion, video games, religion, and society itself are some of the original Status as a Service businesses.

Then, one day, Facebook snapped its fingers like Thanos and much of that dependable reach evaporated into ash. No longer would every one of your Page followers see every one of your posts. Facebook did what central banks do to combat inflation and raised interest rates on borrowing attention from the News Feed.