look at how the word “ community ” itself has been warped in recent years into a cynical marketing cliché to rival “storyteller” — annexed as the torched rhetorical territory of people who live to “move product” above all else.
The co-opting of “community” into a sales strategy is insidious, not only because it reduces likeminded groups of people... See more
knowledge shared between friends, while relatively unknown to the rest of the world, anchors many of the strongest social bonds.
strong communities tend to feature mutual commitments and common moral obligations, or relatedly, a sense of shared fate
How Entrepreneurs Can Build Product-Led Communities