audience world building
Marketing is the mother of revenue.
Are We in a Vibecession? And What Does It Mean for Your Business? | Square
dreamers addicted to reality instead of realists addicted to dreams.
-Neri Oxman on what she looks for when hiring
the spirit of a labyrinth — in its valuing the journey over the destination, the process over the product, the creative biodiversity of its environment over its metrics or profit optimization, and most essentially — the act of being and existing over persuading, or selling — this spirit can be a guiding ethos for business.
your business — as an... See more
your business — as an... See more
kening zhu • Build a Labyrinth, Not a Funnel
Following your own ideas and instincts is how we create genuine confidence and craft in our work. True satisfaction is achieved by liberating ourselves from desiring the approval of others. While others might triumphantly social climb into various inner rings, it’s only from pursuing our own path that we find lasting fulfillment.
Yancey Strickler • When Your Purpose Is 1-of-1
I don’t have to care about algorithms if I have people who care about me. And I get people to care about me by first demonstrating that I care about them. Some people I’ve talked with over the years have said that this seems like “too much effort,” but I counter with “it’s effort that actually pays off over time,
contrasted with... See more
The artists breaking through today are the ones who build worlds around their work —letting audiences follow the journey, get to know the characters,listen to the music on the way to work and, most importantly, form a real connection with you , the creator behind it all. That’s where the magic happens. Because when the time comes to pitch a... See more