if you're a freemium business and you don't have one/few-click upgrades to team accounts when people hit feature walls, what could you possibly be doing in engineering that takes higher priority
it's the highest possible intent, pls let me buy
One mistake I often used to make at Justin.tv was offering a potpourri of business models (virtual goods, product placement, chat ads, contests, etc..). I was embarrassed to say Justin.tv would monetize with advertising when clearly that was the only answer. Own the simple business model.
Two myths currently limit our collective imagination: the myth that advertising is the only possible business model for online companies, and the myth that it’s too late to change the way platforms operate. On both points, we need to be a little more creative.