Business Models

Two myths currently limit our collective imagination: the myth that advertising is the only possible business model for online companies, and the myth that it’s too late to change the way platforms operate. On both points, we need to be a little more creative.

I came of age in the Napster days, when only fools spent money on anything digital. Early on, we decided that we’d rather pay for the internet with attention instead of money. This seemed like a good idea at the time, and at first, it was!

It was like having a big party sponsored by Mazda, and all that meant was having the Mazda logo on the Solo... See more

One thing that might surprise you about dominance is how companies get it. You might think it comes from rapacious win-at-all costs business practices, or from raising large amounts of money to snuff out competition. But we’ve found that the primary source for a company’s dominance is whether it designs its product and business model to be... See more

We earn trust by stating our business model upfront – instead of ads, we monetize by charging directly. Directly charging creates high expectations from our members, and in aspiring to meet those expectations, we are held accountable to creating something you love and use.