Business Models

One mistake I often used to make at Justin.tv was offering a potpourri of business models (virtual goods, product placement, chat ads, contests, etc..). I was embarrassed to say Justin.tv would monetize with advertising when clearly that was the only answer. Own the simple business model.

The real villain here is Google. Google found one of the very best business models of all time, skimming all the surplus profit off of the entire free open internet. This is the natural end state of that process.