Business Models
sari and
Business Models
EP 360: Slowing Down To Make Sustainable Choices
whatworkspodcast.comWe earn trust by stating our business model upfront – instead of ads, we monetize by charging directly. Directly charging creates high expectations from our members, and in aspiring to meet those expectations, we are held accountable to creating something you love and use.
Sometimes we don’t quite process that billions of people on the planet get unlimited entertainment, voice and video calling, maps, restaurant reviews, weather, news, an encyclopedia, mail, messaging, and more for *free* just because 1-2% of us click an ad every now and then.
Aaron Levietwitter.comVery few people know how apps make money.
Fewer understand that Apple is a piece of shit for pulling the absolutist, crappy move called ATT which crippled the industry.
Here's a simplistic explanation on how millions of app developers monetise in the ~$100B+ app ads market:
nametwitter.com
Two myths currently limit our collective imagination: the myth that advertising is the only possible business model for online companies, and the myth that it’s too late to change the way platforms operate. On both points, we need to be a little more creative.
I’d argue that the gist of sharecropping on social media is:
We rent space on platforms we don’t own.
We pay for that space by becoming “the product” whose attention is sold to the highest ads bidder.
Our attention is also being usurped by the makers of the platform and what they’ve programmed their algorithm to show us.
Our data is being collected, stored, and reused without our knowledge or permission (at times).
We are still the workforce that fills the platform with value, ideas, content, and meaning.
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It doesn’t benefit major social media companies (in a modern, capitalistic business sense) to encourage us to do the things that actually help us change the world and grow our businesses, and spread our ideas the way “gold standard” people are.
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In the age of AI—and tons of people competing for attention online, if you are a thought leader with meaningful ideas to share:
• Trying to compete on quantity is actually foolish.
• Trying to compete on quality will weed a few people out, but is clearly not enough because most people I know are already trying that.
• Competing on placement, relevance, and the strategic platform you build for your thought leadership is a much better way to spend your energy.
