On the long game of developing CUDA:
“I like hard things because it takes a long time to do. If it takes a long time to do, it takes a really resilient person to do it.”
"We do these things not because they are easy, but because we thought they were going to be easy" is a surprisingly profound quote. When I ask people who've pulled off remarkable things, it's interesting how many confirm that they wouldn't have started if they'd know how long and difficult the road would be.
Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)