Business Building

Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)

My favorite part of this practice is the last question is “What are we doing wrong?”, followed by a prod similar to “No, really. Something is broken. What is the most broken thing you’ve seen?” Bugs get filed in substantially real time where appropriate.

The best tech companies drive strategy through product. This is why founders and CEOs tend to be product leaders, and product / design / engineering is more important than ops / marketing / finance. Here’s what this looked like for me as a business leader at Amzn and Facebook: