Business Building
sari and
Business Building
sari and
![Thumbnail of Kunal Shah: Core Human Motivations [The Knowledge Project Ep. #141]](https://149664534.v2.pressablecdn.com/wp-content/uploads/2021/12/knowledge-project-1.png)
As technology expands the array of entertainment and consumption options, the value of familiar and trusted brands increases dramatically
build trust

Not every startup lends itself to such an intense customer focus: some new ventures are supply-led, not demand-inspired. Consumers could have never asked for an iPod until they actually saw one first.
