Birkenstock IPO’d today at a ~$8B valuation.
Its CEO Oliver Reichert did a massive turnaround in the past decade: sales 5x’d from $125m in 2012 to $1.3B in 2022.
The wildest part: he has zero background in footwear or fashion.
Prior to taking over the top job... See more
"We do these things not because they are easy, but because we thought they were going to be easy" is a surprisingly profound quote. When I ask people who've pulled off remarkable things, it's interesting how many confirm that they wouldn't have started if they'd know how long and difficult the road would be.