Business Building

Here are (some) steps founders can take to get reporters to write about their companies (a thread). (Caveat: this thread is not exhaustive and really applies only to me)

✡️ Jon Shieber ✡️twitter.com

Jordan Bester

On the long game of developing CUDA: “I like hard things because it takes a long time to do. If it takes a long time to do, it takes a really resilient person to do it.”

AJ Asver x.com

alex

Daniel Roseberry of Schiaparelli: “Patience Is Chic”

AnOther anothermag.com

Dayna Carney

How Superhuman Built an Engine to Find Product Market Fit

firstround.com review.firstround.com

Tom So

Companies That Have Successfully Implemented Out-of-the-Box Thinking, via Rory Sutherland:

Octopus Energy
- They have a software division called Kraken
- They manage utilities in a much more sophisticated pricing environment, like cheaper rates for charging cars after midnight
- “It’s very much about marrying supply and demand.” – Rory Sutherland
- They have a

sari

I think we are trying to build a company that serves the people that use it rather than serves the company that we founded.

Ben Thompson • An Interview with Kevin Systrom and Mike Krieger About Artifact

sari

“No matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire. ”

― Akio Morita (founder of Sony), Made in Japan

sari

Or take HEY. HEY has tens of thousands of paying customers. For us that's a win. For Google/Gmail it would be a huge failure. They need a whole lot more to make something worth it. We need a whole lot less to make it a spectacular success. HEY has tens of thousands of users. Gmail has a billion. So are we "losing" to Gmail? Or are HEY and Gmail... See more

You only compete with one thing

sari

alex