Business Building

Steve Jobs negotiates Apple's deal with Microsoft July 24, 1997

Steve Jobs gave one of his best interviews about building products back in 1995. Anyone who wants to craft amazing products should watch it. Here are 9 quotes from Jobs that really resonated with me:

Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ

I think we have so many examples of assholes starting businesses, and if they’re the majority of examples, we’re only going to have shitty businesses. I want to see people with very specific perspectives and opinions on how to manifest things into the world. More people should take business personally.

Because big businesses aren’t built on gimmicks. You can blitz your way through Sand Hill Road and spike up the App Store charts on gimmicks, but you can’t actually use them to replace Gmail, or Salesforce, or Instagram, or Instagram, or Instagram, or Instagram. Even seemingly instant successes can’t become lasting companies without putting in the ... See more