business

I've seen time and time again these wonderful, intimate products and events get started in New York, and then as they try to scale... the magic is lost.

The key to creating unique, targeted design solutions is found in the gap between the verbal and the visual. Therein lies the gold. It is about linking strategy and design, and transforming insight, goals and strategy into visual images, identities and experiences, which together with slogans and other communication will help to build the desired b... See more

Design becomes strategy in action.

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!

To take it a bit further, he teased out those traits saying that both artists and entrepreneurs...

“...Want to express themselves.

Want to do something differently.

Want to create something better than what’s ever been done before.

They are disruptive.

They live in the theater of risk.

They want to change the world...”

marketing = sharing the essence of your work with other beings

To make something good, just do it. To make something great, just redo it, redo it, redo it. The secret to making fine things is in remaking them.

The fundamental message of marketing must change from "we want your money" to "we share your interests".