business
Design becomes strategy in action.
Wanda Grimsgaard • How strategic use of design can increase brand value
The fundamental message of marketing must change from "we want your money" to "we share your interests".
Jeff Jarvis • WHAT WOULD GOOGLE DO
my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!
Visakan Veerasamyx.comTo make something good, just do it. To make something great, just redo it, redo it, redo it. The secret to making fine things is in remaking them.
Kevin Kelly • 68 Bits of Unsolicited Advice
To take it a bit further, he teased out those traits saying that both artists and entrepreneurs...
“...Want to express themselves.
Want to do something differently.
Want to create something better than what’s ever been done before.
They are disruptive.
They live in the theater of risk.
They want to change the world...”
“...Want to express themselves.
Want to do something differently.
Want to create something better than what’s ever been done before.
They are disruptive.
They live in the theater of risk.
They want to change the world...”
A Portrait of the Artist as a Young Entrepreneur
- Be quiet, work hard, and stay healthy. It’s not ambition or skill that is going to set you apart but sanity.
21 career advice that matter
The key to creating unique, targeted design solutions is found in the gap between the verbal and the visual. Therein lies the gold. It is about linking strategy and design, and transforming insight, goals and strategy into visual images, identities and experiences, which together with slogans and other communication will help to build the desired... See more
Wanda Grimsgaard • How strategic use of design can increase brand value
