business

I've seen time and time again these wonderful, intimate products and events get started in New York, and then as they try to scale... the magic is lost.

rather than thinking about business as the exchange of value for money , instead, I’m thinking about business as:

a set of systems and processes

to help me honor my creative energy,

shared with purpose in the world.

To make something good, just do it. To make something great, just redo it, redo it, redo it. The secret to making fine things is in remaking them.

The fundamental message of marketing must change from "we want your money" to "we share your interests".

Don’t worry about finding the perfect system. It doesn’t exist. Start walking, experiment occasionally, and reinforce the paths that work for you.

my cheesy oversimplification that i do think is true is that ultimately marketing is simply about publicly being in love with the problem-space that you’re operating in. your product, sure, but why did you make the product? because you cared about the problem, right? show us!!

To take it a bit further, he teased out those traits saying that both artists and entrepreneurs...

“...Want to express themselves.

Want to do something differently.

Want to create something better than what’s ever been done before.

They are disruptive.

They live in the theater of risk.

They want to change the world...”

most importantly: labor is not renewable. once you spend labor, you cannot get it back. energy, when given in alignment, can be generative. energy invested in the right places can create more energy.

Design becomes strategy in action.