Building With Soul

Increasingly, the work that stand out will be more raw and incomplete (because — by definition — new ideas haven’t been optimized because…they are new).

Eno explains:

"[On one end, you have] auto-tune that perfectly puts music into tune…which is sort of flawless and faultless. [In contrast, the other side] is clumsy, awkward, crude and unfinished thi... See more

We went public, and we have more than 50 percent American investors as shareholders. Before going public, I said to them, “Are you looking for a company that grows very fast, that makes profits that are too high, in our view, quick profits? Do not invest in our company. Do you want a company that grows in a gracious way? That allows suppliers to gr... See more

It was then I realised architecture is not about creating structures that are aesthetically pleasing or merely functional: it’s about designing spaces that evoke emotion and resonate with the human spirit. The Farnsworth House may have been a triumph of modernist design, but it lacked the warmth and humanity architecture should embody.

We can build software to eat the world, or software to feed it. And if we are going to feed it, it will require a different approach to design, one which optimizes for a different type of growth, and one that draws upon—and rewards—the humility of the designers who participate within it.

Techno-Industrials are addressing larger markets than most software companies can.

They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.

They are more capital efficient than most investors expect.

And they have to be more strategically sound than the average software company.

B... See more