2019 when we got started with Linear, most SaaS websites at the time seemed to be these "Corporate Memphis" sites with vague benefit statements and weird colorful illustrations. No screenshots of the product and dark sites were very rare in B2B SaaS.
Build a world. Make your projects and work a vessel for self-expression. Make your software match your vibe. Make reading your book feel like it feels to talk with you. Customize, make it bespoke, put yourself into it instead of doing what you feel you should. This has all kinds of benefits (reducing burn out for instance) but especially helps with... See more
However, as I crossed the threshold, excitement gave way to disappointment. Instead of feeling connected to the natural world, I found myself strangely isolated within the confines of the glass walls. The minimalist aesthetic that I had admired from afar now felt cold and impersonal up close.
Figma acquisition shows how hard it is to turn money into software. You'd think for $20B you could build something as good as Figma yourself, but you can't. Software is art.