Building With Soul

Innovative Ideas fuelled by Emotional Intelligence

Quality software deserves your hard‑earned cash Quality software from independent makers is like quality food from the farmer’s market. A jar of handmade organic jam is not the same as mass-produced corn syrup-laden jam from the supermarket. Industrial fruit jam is filled with cheap... See more

My father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.

Moral clarity creates market opportunities. Notion thrives by enhancing users' ability to organize their thoughts rather than maximizing time-in-app—its block-based architecture prioritizes user control and flexibility. Substack focuses on helping writers build direct relationships with readers instead of ad-driven revenue—writers own their... See more

in a world of scarcity, you want tools; in a world of abundance, you want taste.

Things should be costly (either in materials or the effort we put in) because it proves love and sacrifice went into it — for the benefit of all.