Building With Soul

Moral clarity creates market opportunities. Notion thrives by enhancing users' ability to organize their thoughts rather than maximizing time-in-app—its block-based architecture prioritizes user control and flexibility. Substack focuses on helping writers build direct relationships with readers instead of ad-driven revenue—writers own their... See more

We can build software to eat the world, or software to feed it. And if we are going to feed it, it will require a different approach to design, one which optimizes for a different type of growth, and one that draws upon—and rewards—the humility of the designers who participate within it.

It was then I realised architecture is not about creating structures that are aesthetically pleasing or merely functional: it’s about designing spaces that evoke emotion and resonate with the human spirit. The Farnsworth House may have been a triumph of modernist design, but it lacked the warmth and humanity architecture should embody.

now this is an about page

in a world of scarcity, you want tools; in a world of abundance, you want taste.