Building With Soul

I think a lot about the way visibility is mediated by digital communication. On apps, the only way to be seen is to speak. Silence is a meaningful form of communication, but it’s not one that social media apps have any patience for

If you know to look, you can feel the difference between software crafted with care for its users and systems of vacuous tradition that just happen to be good at producing the vapid fodder of convenience.

To call iBooks a throwaway “feature” of iOS is too dismissive, but the output does not give off the impression of a thing that must exist in the world, and must exist at the highest level of grace.

My father, the late, great Rashmi Thakrar, who passed away too, too soon, believed that “for something to truly succeed, it must have a little poetry at the heart of it.” This idea steers us in perhaps every single one of our endeavours.

Techno-Industrials are addressing larger markets than most software companies can.

They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.

They are more capital efficient than most investors expect.

And they have to be more strategically sound than the average software company.

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