Building With Soul

Increasingly, the work that stand out will be more raw and incomplete (because — by definition — new ideas haven’t been optimized because…they are new).

Eno explains:

"[On one end, you have] auto-tune that perfectly puts music into tune…which is sort of flawless and faultless. [In contrast, the other side] is clumsy, awkward, crude and unfinished... See more

Build a world. Make your projects and work a vessel for self-expression. Make your software match your vibe. Make reading your book feel like it feels to talk with you. Customize, make it bespoke, put yourself into it instead of doing what you feel you should. This has all kinds of benefits (reducing burn out for instance) but especially helps with... See more

I put my heart and my soul into my work, and have lost my mind in the process.

Vincent Van Gogh

Things should be costly (either in materials or the effort we put in) because it proves love and sacrifice went into it — for the benefit of all.