Building With Soul

We can build software to eat the world, or software to feed it. And if we are going to feed it, it will require a different approach to design, one which optimizes for a different type of growth, and one that draws upon—and rewards—the humility of the designers who participate within it.

World building is the new web design Worlds make your brand unforgettable Bookmark this so you never forget it https://t.co/P29TWMQMR6

Build a world. Make your projects and work a vessel for self-expression. Make your software match your vibe. Make reading your book feel like it feels to talk with you. Customize, make it bespoke, put yourself into it instead of doing what you feel you should. This has all kinds of benefits (reducing burn out for instance) but especially helps with... See more

the right motivation is never a technology trend and always something far deeper and more personal, and the right question is never “What is your AI strategy” and always more like “If I had to solve this problem today given the technologies available, would the solution change?”

The ultimate competitive advantage is actually giving a shit about the problem you're working on. When Airbnb had just a few dozen employees, Rocket Internet raised $90 million and hired hundreds of people to clone and crush them.

Core Ideology = Core Values + Purpose

Core Values = The organization’s essential and enduring tenets – a small set of general guiding principles; not to be confused with specific cultural or operating practices; not to be compromised for financial or short-term expediency.

Purpose = The organization’s fundamental reasons for existence beyond just

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