Building With Soul

Core Ideology = Core Values + Purpose

Core Values = The organization’s essential and enduring tenets – a small set of general guiding principles; not to be confused with specific cultural or operating practices; not to be compromised for financial or short-term expediency.

Purpose = The organization’s fundamental reasons for existence beyond just

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Business will become more mystical

If you know to look, you can feel the difference between software crafted with care for its users and systems of vacuous tradition that just happen to be good at producing the vapid fodder of convenience.

Build a world. Make your projects and work a vessel for self-expression. Make your software match your vibe. Make reading your book feel like it feels to talk with you. Customize, make it bespoke, put yourself into it instead of doing what you feel you should. This has all kinds of benefits (reducing burn out for instance) but especially helps with... See more

We started raw; our hearts and minds got boiled by constraints, mistakes, feedback, and challenges; these days we’re calmly cleaning up.