The ultimate competitive advantage is actually giving a shit about the problem you're working on. When Airbnb had just a few dozen employees, Rocket Internet raised $90 million and hired hundreds of people to clone and crush them.
millions of dollars of funding can't compete with a company having a soul
What would it be like to run your life at the speed of your own soul,
instead of always feeling like you need to speed up or slow down to match someone else?
A rare counterexample to the principle of specialization: your site should never seem like it was made by communications people, and the best way to achieve this is for it not to be. This is something founders should continue to micromanage forever.
However, as I crossed the threshold, excitement gave way to disappointment. Instead of feeling connected to the natural world, I found myself strangely isolated within the confines of the glass walls. The minimalist aesthetic that I had admired from afar now felt cold and impersonal up close.
There's a cult. Anybody knows this. Go fly to LA and try to go to In-N-Out. Good luck. I was just in LA two months ago. Tried to go to In-N-Out twice because I read the book. I'm not waiting in that line. There's a cult around In-N-Out because the expression of the founder's soul is manifest in the product. People have In-N-Out tattoos. How many... See more