Building With Soul

Build a world. Make your projects and work a vessel for self-expression. Make your software match your vibe. Make reading your book feel like it feels to talk with you. Customize, make it bespoke, put yourself into it instead of doing what you feel you should. This has all kinds of benefits (reducing burn out for instance) but especially helps with... See more

There's a cult. Anybody knows this. Go fly to LA and try to go to In-N-Out. Good luck. I was just in LA two months ago. Tried to go to In-N-Out twice because I read the book. I'm not waiting in that line. There's a cult around In-N-Out because the expression of the founder's soul is manifest in the product. People have In-N-Out tattoos. How many... See more

Ten years ago, the industry’s identity was largely defined by thousands of young millennials who wanted to “change the world,” and the handful of large technology companies attempting to attract that talent. Discussions of material abundance, of connecting humanity, and of every sci-fi moonshot on our path to Star Trekkian utopia were not only... See more