Building With Soul

Increasingly, the work that stand out will be more raw and incomplete (because — by definition — new ideas haven’t been optimized because…they are new).

Eno explains:

"[On one end, you have] auto-tune that perfectly puts music into tune…which is sort of flawless and faultless. [In contrast, the other side] is clumsy, awkward, crude and unfinished... See more

There's a cult. Anybody knows this. Go fly to LA and try to go to In-N-Out. Good luck. I was just in LA two months ago. Tried to go to In-N-Out twice because I read the book. I'm not waiting in that line. There's a cult around In-N-Out because the expression of the founder's soul is manifest in the product. People have In-N-Out tattoos. How many... See more

Techno-Industrials are addressing larger markets than most software companies can.

They use whichever tools they need to provide better solutions to key bottlenecks with better unit economics than incumbents.

They are more capital efficient than most investors expect.

And they have to be more strategically sound than the average software company.

B... See more

If you consider yourself a technologist, here’s your imperative: build things that are unabashedly, beautifully tangled into all else in life — people and relationships, politics, emotion and pain, understanding or the lack thereof, being alone, being together, homesickness, adventure, victory, loss. Build things that come alive, and drag... See more

Core Ideology = Core Values + Purpose

Core Values = The organization’s essential and enduring tenets – a small set of general guiding principles; not to be confused with specific cultural or operating practices; not to be compromised for financial or short-term expediency.

Purpose = The organization’s fundamental reasons for existence beyond just

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