2019 when we got started with Linear, most SaaS websites at the time seemed to be these "Corporate Memphis" sites with vague benefit statements and weird colorful illustrations. No screenshots of the product and dark sites were very rare in B2B SaaS.
A rare counterexample to the principle of specialization: your site should never seem like it was made by communications people, and the best way to achieve this is for it not to be. This is something founders should continue to micromanage forever.
I think a lot about the way visibility is mediated by digital communication. On apps, the only way to be seen is to speak. Silence is a meaningful form of communication, but it’s not one that social media apps have any patience for
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