Building 0-1
We are an exceptional software development team. But, we now also need be an excellent customer development team. That’s why, in the first section of this doc, I said “build a customer base” rather than “gain market share”: the nature of the task is different, and we will work together to understand, anticipate and better serve the people who trust... See more
AI is like water.
Or more specifically, generative AI applications are like water. We've looked at hundreds of AI companies, and much like bottled water, many of them are the exact same under the hood.
This is just the reality: there will be 100 teams trying to do what you are doing, in the same way you are doing it. True tech differentiation in AI... See more
Or more specifically, generative AI applications are like water. We've looked at hundreds of AI companies, and much like bottled water, many of them are the exact same under the hood.
This is just the reality: there will be 100 teams trying to do what you are doing, in the same way you are doing it. True tech differentiation in AI... See more
AI is Like Water
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their only possible reaction is “Well, fuck. You... See more
Nikita Biertwitter.comA central thesis is that all products are asking things of their customers: to do things in a certain way, to think of themselves in a certain way — and usually that means changing what one does or how one does it; it often means changing how one thinks of oneself.
I've been trying to create a "social network for makers" for the last 15 years with different approaches.
I made what was basically WIP multiple times 10+ years ago, but it failed each time. The reason is, that a super early, super small community has different needs from a later stage, larger... See more
Marc Köhlbruggetwitter.com
Q: Is it better to target a small market or a large one?
In the clip below, Peter Thiel (billionaire venture capitalist and co-founder of PayPal and Palantir) describes his framework for evaluating markets:
“It’s always a big mistake going after a giant market on day 1. That’s… Show more
The hard part about figuring out what customers want is figuring out that you need to figure it out

How to de-risk building a social network
The components that have the most engineering scope tend to be wholly reusable—such as the friendfinder & invite system. The fastest way to arrive at an app that resonates is to run rapid experiments by only changing the interaction model
The fact that there is a newthing has come to feel like a certainty, even as we cannot fully perceive it. This will spark a search for underlying structures, analogs, and ways of being that feel natural to this newthing.
Does the newthing exist in this context or some other one?
Is it a newthing that’s meant to run all the time or is it more seasonal... See more
Does the newthing exist in this context or some other one?
Is it a newthing that’s meant to run all the time or is it more seasonal... See more