Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
Most people want to be fit, most people aren’t.
Most people want to build a successful business, most people won’t.
Most people want to be the best version of themselves, most people aren’t.
Most people have dreams they want to fulfill, most people won’t.
Everyone wants to quit something, build something, be something, do something. Most people won
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work isn’t war, from Jason Fried.
fantastic.
“You feel differently towards the world when you make things.”
– Milton Glaser
Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.
Kurt, Dave and Chris:... See more
First let me apologize for taking a couple of days to put this outline together. When I spoke to Kurt I was in the middle of making a Fugazi album1, but I thought I would have a day or so between records to sort everything out. My schedule changed unexpectedly, and this is the first moment I've had to go through it all. Apology
Shaun Usher • I would like to be paid like a plumber
a great f*cking letter from Steve Albini to Nirvana.
Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.
We can't build a sustainable business by chasing every opportunity.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.