Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.
Casa Tabarelli in Bolzano, Italy designed by Carlo Scarpa / now the home of art collector Josef Dalle Nogare with a new subterranean gallery designed with Walter Angonese & curated with Danh Võ / 📸 @stefangiftthaler via @fthtsi