Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.
Karri Saarinenx.comIf you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
Do: make creative decisions that don’t (or do) scale + makes the heart sail.
Don’t: make creative decisions based on PnLs, on balance sheets, on gimmicky trends that appeal to a short-term audience.
There is a children’s TV show called Bluey 3, which follows a family of anthropomorphic dogs and their life in Australia. The lineup includes Bluey, a 6-year old Blue Heeler puppy, and her family: her dad Bandit, her mom Chilli, and her little sister Bingo.
Bluey is an Australian TV show that premiered in 2018 created by Joe Brumm who wanted to... See more
Bluey is an Australian TV show that premiered in 2018 created by Joe Brumm who wanted to... See more
When You Destroy the Tools of Creativity
I wanted to make a product and sell it directly to people who’d care about its quality. There’s an incredible connection possible when you align your financial motivations with the service of your users. It’s an entirely different category of work than if you’re simply trying to capture eyeballs and sell their attention, privacy, and dignity in... See more
Reconsider
In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.
