Build Something Beautiful

Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.

"It's not what a movie is about, it's how it is about it." - Roger Ebert applies to every creative project

In a world of fast content incentivized by advertising-based attention-hacking business models, being slow and considered is a superpower.

in order to will any meaningful new project into existence, I actually must be untethered from reality. I need to view the world as bendable and controllable, not as this unchangeable force for me to analyze and carefully dodge around. So for me, “becoming more agentic” has really been a project in carefully maintaining a state of delusion.

We got these phone booths (a K6 from the 1930s, and a KX100 from the 1990s) for the @stripe lobby, as a reminder that there are always two paths in everything we make: something that elevates and makes you smile, or, well, whatever the thing on the right is. https://t.co/OREBUJElp6

I think we have so many examples of assholes starting businesses, and if they’re the majority of examples, we’re only going to have shitty businesses. I want to see people with very specific perspectives and opinions on how to manifest things into the world. More people should take business personally.