Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
make something wonderful
exploring the why and how the act of creating helps us come alive. INSPIRING MORE PEOPLE TO CREATE!
alex • 7 cards
One of the things I’ve discovered with buildings, particularly your so-called “high-road buildings” is they can become more amazing as time goes on. As that process proceeds, they are buildings that come to be loved. And once they’re loved, they’re safe, by and large. So the quality of mastery can be in the quality of the materials and crafting of a thing that invites that kind of caring, that will keep the thing going.
Not all design disciplines are equally affected by AI. Those who work with material, scale, and space—book designers, muralists, sign painters, mosaicists—continue to operate through tacit knowledge and touch. Their work still resists automation because it’s rooted in place and presence—it has “aura.” But even in brand design, something similar... See more
Why taste matters now more than ever
"It's not what a movie is about, it's how it is about it." - Roger Ebert
applies to every creative project
If you want to sell music, you must love those songs. If you want to succeed in journalism, you must love those newspapers. If you want to succeed in movies, you must love the cinema.
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
But this kind of love is rare nowadays. I often see record labels promote new artists for all sorts of gimmicky reasons—even labels I once trusted such as Deutsche... See more
Do: make creative decisions that don’t (or do) scale + makes the heart sail.
Don’t: make creative decisions based on PnLs, on balance sheets, on gimmicky trends that appeal to a short-term audience.
“You feel differently towards the world when you make things.”
– Milton Glaser
Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.
