Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
Bret Victor - Inventing on Principle
youtube.com
We are very fluent in blunt, materialistic, capitalist questions: What? How soon? How much? What I hope that we can learn to do is add questions of moral imagination to that mix: questions like “Why?” and “To what human effect?” and “How much is enough?”
The On Being Project • Living the Questions
Most innovation is a new wrapper for an old thing, meaning there's a fanbase already foraging for it. Your marketing job? Make sure the 'new' still 'looks like food' to this crowd. Use the same images, words, and ideas that resonate.
"It's not what a movie is about, it's how it is about it." - Roger Ebert
applies to every creative project
Most people want to be fit, most people aren’t.
Most people want to build a successful business, most people won’t.
Most people want to be the best version of themselves, most people aren’t.
Most people have dreams they want to fulfill, most people won’t.
Everyone wants to quit something, build something, be something, do something. Most people
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