Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.
A good reminder to self: stop overthinking and make the call
Patrick Collison on Stripe:
“My intuition is that more of Stripe success than one would think is down to the fact that people like beautiful things and for rational reasons.
Because, what does a beautiful thing tell you? It tells you the person who made it really cared, and you can observe... See more
There are essentially two business models right now: boring, useful things that can print money and tastemaker brands that can brute force cultural relevancy. Dumb $ is funding the middle: stuff that is neither useful nor cool enough to make it past current startup headwinds.