Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
Yoshio Goto and

Do: make creative decisions that don’t (or do) scale + makes the heart sail.
Don’t: make creative decisions based on PnLs, on balance sheets, on gimmicky trends that appeal to a short-term audience.
We are very fluent in blunt, materialistic, capitalist questions: What? How soon? How much? What I hope that we can learn to do is add questions of moral imagination to that mix: questions like “Why?” and “To what human effect?” and “How much is enough?”