in order to will any meaningful new project into existence, I actually must be untethered from reality. I need to view the world as bendable and controllable, not as this unchangeable force for me to analyze and carefully dodge around. So for me, “becoming more agentic” has really been a project in carefully maintaining a state of delusion.
Our choice of the particular work we do depends on the whole context of our life and society and current needs, of course; but there is also just a general orientation that emerges out of almost any set of accumulated experiences of doing something useful, particularly as part of a coordinated exchange with others. And there is profound, life-giving value in even the seemingly mundane ways we apply our minds and direct our focused efforts toward purposeful ends that matter to us. This could be as complex as building an entire company, or it could be as simple as flipping burgers at a restaurant. It could also be volunteering at a shelter, if we make a serious and sustained project of it.
Craft is the new "growth hack".
Investing in craft, means you invest in quality of the experience, and that benefits in all of areas of the business.
People talk about you. People want your product. Sales is easier. You create customer champions. Retention is higher.