Build Something Beautiful
The craft of building great things
Yoshio Goto and
Build Something Beautiful
in order to will any meaningful new project into existence, I actually must be untethered from reality. I need to view the world as bendable and controllable, not as this unchangeable force for me to analyze and carefully dodge around. So for me, “becoming more agentic” has really been a project in carefully maintaining a state of delusion.
Colossus Review Issue 1 note from the editor
it's not the critic who counts
Our choice of the particular work we do depends on the whole context of our life and society and current needs, of course; but there is also just a general orientation that emerges out of almost any set of accumulated experiences of doing something useful, particularly as part of a coordinated exchange with others. And there is profound, life-giving value in even the seemingly mundane ways we apply our minds and direct our focused efforts toward purposeful ends that matter to us. This could be as complex as building an entire company, or it could be as simple as flipping burgers at a restaurant. It could also be volunteering at a shelter, if we make a serious and sustained project of it.
“You feel differently towards the world when you make things.”
– Milton Glaser
We can't build a sustainable business by chasing every opportunity.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
A sustainable business is strategically constrained. Its leaders know what the business is and, more importantly, what it's not.
Tara McMullin • Why Nachos Aren't on the Menu
There is beauty in something well-made. The fine fit of a tailored suit. The delicate stitching of a vibrant rug. The mechanical elegance of a well-tuned watch, ticking silently. The same aesthetic laws that govern these objects – and innumerable others – apply to the business world, too. There is such a thing as a beautiful, elegant business. Not ... See more
