Build Better
great writing about practical realities of improving ways you building products and businesses
Build Better
reciprocity should be standard human urge
In the End, Narrative is Strategy
In crypto, your story is not just marketing.
It is your first product.
It’s the code before the code.
It’s what convinces someone to care before they read your docs or try your wallet.
So slow down. Reflect. Write it out. Test it. Revise it.
Because the best projects don’t just build systems - they build belief.
In crypto, your story is not just marketing.
It is your first product.
It’s the code before the code.
It’s what convinces someone to care before they read your docs or try your wallet.
So slow down. Reflect. Write it out. Test it. Revise it.
Because the best projects don’t just build systems - they build belief.
BFG (aka BrightFutureGuy) • Narrative > Hype: The Sustainable Way to Win
Say you want to improve the capital efficiency of DeFi lending markets with credit delegation. Sounds like crypto-native, not protocol-bound, and above protocol-level innovation in DeFi — and already that makes your product complicated. So it's not for everybody and never will be. But you still need to make the on-ramp to caring stupidly simple.
Thi... See more
Thi... See more
Crypto GTM Isn’t Rocket Science. It’s DMs, Vision, and 10 People Who Care
GTM - Marketing - BD - Sales - Community -> wtf is the difference?
BFG (aka BrightFutureGuy)paragraph.xyz