Build Better

Perez breaks down each major technological revolution into five phases: Irruption , Frenzy , Turning Point , Deployment (Golden Age - we want that, right!), and Maturity . Each phase is as psychological as it is economical. I believe that Web3 is currently somewhere between late Frenzy and early Turning Point .

We are at the most uncomfortable - but

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It’s easy to fall in love with a big vision. But if you're serious about building something people care about, you need to look at how people live their lives - what they do, what annoys them, where they waste time. Ideally, you need a map. This paragraph probably sounds totally foreign to most Web3 builders, and that's a problem.

The map I'm talkin... See more

Practical Moves to Keep Your Mind Clean

1. Label the Loop : When you feel yourself spiraling, just name it. “Ah, the post-pitch panic is here.” That little dose of mindfulness creates distance between you and the narrative.


2. Reclaim Your Power : Remember, you already did the thing. You gave the talk, you sent the email, you showed up. Let that version

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Ask who gains agency and who loses it. 🤔

Dan Koe’s line fits here: Your product is a mirror of your philosophy. If your worldview is “users are resources,” variable reinforcement becomes extraction. If it’s “users are allies,” the same schedule becomes acceleration.

But I'm not saying I'm right. What do you think?

Collect

Three Resources For Curious M... See more

In the End, Narrative is Strategy

In crypto, your story is not just marketing.

It is your first product.

It’s the code before the code.

It’s what convinces someone to care before they read your docs or try your wallet.

So slow down. Reflect. Write it out. Test it. Revise it.

Because the best projects don’t just build systems - they build belief.

Good narrative answers questions that matter to humans:

• Why does this exist?


• Who is it for?


• What will the world look like if this works?

If your project is a bet on the future, the narrative is your invitation for others to join that bet. And here's the trick: even if you don’t consciously craft one, people will invent a narrative for you. That’s riski... See more

In crypto - just like in startups, art, and revolutions - what moves people isn’t the tech. It’s not the product. It’s the narrative wrapped around the product. The reason behind it. The feeling it gives.

If you’ve ever tried to pitch your project and felt like you were just “explaining features,” you’re not alone. But here's the truth: people don’t... See more

Final Thought: Everyone Is a Part of BD on a Small Team

You don’t need a growth or marketing team yet. You are the growth team. Your team is the face. Your users are your echo chamber. People like doing business with other people. Especially with people they like and can relate to. That's why you're showing up with your thoughts.

From 0 to 10 → hand... See more

This is the most important mindset shift for any early-stage project or product. Especially if your team is mostly engineers and protocol designers.

You’re not "launching to the world." You’re inviting a few smart people into the lab with you. You're testing how your idea fits into their mental models of risk, leverage, and yield — and refining your... See more