Build Better
great writing about practical realities of improving ways you building products and businesses
Build Better
Here are the rules of category design:
- Different is better than better.
- Being first is better than being better.
- If you can’t be first, set up a new one you can be first in.
Creating a category will help you stand out and essentially ‘own’ a word, phrase, or idea in the prospect’s mind.
And owning an idea in the prospect’s mind = the most powerful
A long delayed golden age: or why has the ICT ‘installation period’ lasted so long?
Carlota Perezmedium.com
one view on technology cycles
You Only Need To Figure Out Two Things: "Innovation & Distribution"
BFG (aka BrightFutureGuy)paragraph.xyz
Distribution = everything that's not product and R&D
Could be summed by BDPSCM …
Business Development
Partnerships
Sales
Community
Marketing
I don't like using Marketing, because most people see it too narrowly from distribution when you don't really need marketing, you need the right distribution strategy, tactics and channels at the right time
