BTS IS BACK
As previously reported, ARIRANG itself carries substantial symbolic weight and is central to the group’s legacy. The title invokes one of Korea’s most famous folk songs and for BTS, a group that has spent more than a decade navigating the intersection of Korean identity and global-pop stardom, using it to title their comeback album is not a casual... See more
forbes.com
ARMY 👀 the Decoding ARIRANG experience is officially live on Spotify.
If you’re on Premium, you can start decoding inside the app right now as the countdown to the new BTS LP begins. 💜
Did you solve it already? Let me know what you decoded.
#SpotifyDecodingARIRANG #BTS #Spotify... See more
instagram.com
digital marketing damnn
A press release touts the upcoming doc as a “portrait of resilience, brotherhood, and reinvention” that will see the group battling with “how to begin again, how to honor the past without being bound by it, and how to move forward together.”
BTS Reveal New 'The Return' Doc Trailer: 'Where We're Meant to Be'
Spotify announced on Monday, March 16, that it is going to host an exclusive “Spotify x BTS: SWIMSIDE,” a secret event in New York City on March 23.
The event is in line with the celebration of the group’s first album in five years, titled “ARIRANG.”
Spotify has confirmed that only 1,000 of BTS’s “top fans and most devoted listeners” will receive... See more
The event is in line with the celebration of the group’s first album in five years, titled “ARIRANG.”
Spotify has confirmed that only 1,000 of BTS’s “top fans and most devoted listeners” will receive... See more
Spotify invites BTS's biggest fans to secret NYC event: Here's how to get in
Access is earned by engagement history, not by any other mechanism
It has been passed down orally across the Korean Peninsula — as people worked in fields, persevered on long journeys or rallied during political protests — for centuries.
Believed to date back to at least the Joseon Dynasty (1392-1910), the song's original composer remains unknown, as does the precise etymology behind the word “arirang.” However,... See more
Believed to date back to at least the Joseon Dynasty (1392-1910), the song's original composer remains unknown, as does the precise etymology behind the word “arirang.” However,... See more
Article
Building up on the moment, Google has also launched a digital scavenger hunt to unlock “sealed quests,” with Spotify’s interactive “Decoding Arirang” coming hot on the heels to help everyone get ready for the new era.