If you are branded by media and analysts in a way that confuses customers or lumps you with existing products incorrectly, you may never be able to undo the damage.
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural... See more
The real question is, where does scarcity still exist? It exists where it has always existed—in the distribution layer, with the limits on human attention. Artificial intelligence can generate abundance in creation, it can even create new currencies, but it cannot convert attention into currency. Only human beings can do that.
I’ll go even further... See more
Brand Anarchy is not terrifying chaos, but instead the new order that emerges when old paradigms and playbooks crumble, giving way to unexplored creative and cultural potential. And honestly, it’s just a more fun and human way of doing things.
simply sharing who you are in public makes you a magnet for others who vibrate on the same frequency. you don’t even need to market yourself or do anything particularly overt—just exist publicly. share your thoughts. publish your creations. curate your taste. make yourself known!