Plugged In / Online IRL

Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more

A lot of people are talking about how long-context LLMs are great as an "ask my life" app where, you deposit your journal entires, photos, even company docs -- and then ask q's. So, I've been doing this for 6-mo... It's the founder coach I never knew I needed -- it's saved me + my company... See more

The real question is, where does scarcity still exist? It exists where it has always existed—in the distribution layer, with the limits on human attention. Artificial intelligence can generate abundance in creation, it can even create new currencies, but it cannot convert attention into currency. Only human beings can do that. 

I’ll go even further... See more

Many newsletter creators offer services outside the scope of their newsletter. These are “digital goods”: training modules, white papers, access to private communities, etc. As lifelong learning becomes an absolute necessity to remain competitive in a constantly changing world, these digital goods could also be monetized with brands by tapping into... See more