Plugged In / Online IRL
Phygital Presence
Plugged In / Online IRL
Phygital Presence
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom -
Isaac Asimov