Plugged In / Online IRL
Phygital Presence
Plugged In / Online IRL
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
If you are branded by media and analysts in a way that confuses customers or lumps you with existing products incorrectly, you may never be able to undo the damage.
Patrick Vlaskovits • The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom -
Isaac Asimov