Plugged In / Online IRL
Phygital Presence
Plugged In / Online IRL
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural... See more
Douglas Holt • Branding as Cultural Activism
A lot of people are talking about how long-context LLMs are great as an "ask my life" app where, you deposit your journal entires, photos, even company docs -- and then ask q's.
So, I've been doing this for 6-mo...
It's the founder coach I never knew I needed -- it's saved me + my company... See more
Digital publishing tends to fit into at least a few categories: one-off products, fixed-period courses, and recurring subscriptions.
Chris Guillebeau • The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
