Plugged In / Online IRL
Phygital Presence
Plugged In / Online IRL
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
In a world where we can outsource productivity to technology, the people who reap the biggest rewards aren’t those who work the fastest.
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is... See more
They’re the people who make things that are wonderful, original, weird, emotionally resonant, and authentic. As our feeds become flooded with instant, AI-generated content, the most dangerous thing you can do is... See more
Sari Azout • The End of Productivity
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby Shorin • Life After Lifestyle
A lot of people are talking about how long-context LLMs are great as an "ask my life" app where, you deposit your journal entires, photos, even company docs -- and then ask q's.
So, I've been doing this for 6-mo...
It's the founder coach I never knew I needed -- it's saved me + my company... See more