Plugged In / Online IRL
Phygital Presence
Plugged In / Online IRL
From Brand Strategy to Brand Anarchy
withinsight.substack.com
Why Mars Needs a Creative Director
baukunst.co
Stand for something that’s all your own. Help us find unexpected things and think unexpected thoughts. Don’t create for the algorithm (as tempting as it is to try and give it what it seems to want, to help your brand gain visibility). Don’t drift to the middle in search of eyeballs. Think bigger, more long-term, more societal-level, even. Do things... See more
Beth Bentley • Is the Algorithm Making Us LESS Stylish, LESS Interesting, LESS...ourselves?
Many newsletter creators offer services outside the scope of their newsletter. These are “digital goods”: training modules, white papers, access to private communities, etc. As lifelong learning becomes an absolute necessity to remain competitive in a constantly changing world, these digital goods could also be monetized with brands by tapping into... See more
Marie Dollé • Monetizing Newsletters: When Creators Strive With Ideas
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?
Toby Shorin • Life After Lifestyle
If you are branded by media and analysts in a way that confuses customers or lumps you with existing products incorrectly, you may never be able to undo the damage.