Plugged In / Online IRL
Phygital Presence
Plugged In / Online IRL
Brand Anarchy is not terrifying chaos, but instead the new order that emerges when old paradigms and playbooks crumble, giving way to unexplored creative and cultural potential. And honestly, it’s just a more fun and human way of doing things.
From Brand Strategy to Brand Anarchy
From Brand Strategy to Brand Anarchy
withinsight.substack.com
Many newsletter creators offer services outside the scope of their newsletter. These are “digital goods”: training modules, white papers, access to private communities, etc. As lifelong learning becomes an absolute necessity to remain competitive in a constantly changing world, these digital goods could also be monetized with brands by tapping into... See more
Marie Dollé • Monetizing Newsletters: When Creators Strive With Ideas
TWELVE THESES ON ATTENTION
It explores the concept of true attention, emphasizing its importance for genuine encounters, human relationships, and personal freedom, while discussing the societal challenges and potential sanctuaries needed to cultivate it.
friendsofattention.netIf you are branded by media and analysts in a way that confuses customers or lumps you with existing products incorrectly, you may never be able to undo the damage.
Patrick Vlaskovits • The Entrepreneur's Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany
what would it mean for brands to stop pointing to culture, and to start being it? To do so, they would have to go far beyond marketing, to offer meaningful modes of participation. Is it even possible for companies to be in service of something greater than themselves?