branding

Brands see a store with a cafe get popular and impersonate their bastardized idea of the formula they saw work for someone else, again choosing to ignore any context as to why it may have worked.

Even IRL socializing becomes a numbers game, where networking and schmoozing become the standard and everything needs to be a Brand Actvation or pop-up or pseudo- Community event with 3 fliers. True, quality intimacy seems to be going the way of cursive handwriting.