branding

Even IRL socializing becomes a numbers game, where networking and schmoozing become the standard and everything needs to be a Brand Actvation or pop-up or pseudo- Community event with 3 fliers. True, quality intimacy seems to be going the way of cursive handwriting.

Brands see a store with a cafe get popular and impersonate their bastardized idea of the formula they saw work for someone else, again choosing to ignore any context as to why it may have worked.