Branding

🤠 Yeehaw 🤠 Just presented R1 of a sprint-ish thing for a hotel in West Yellowstone. Full team went absolutely wild again. Turns out we love hotel projects. Here's the figma file so you can see the whole thing. https://t.co/L3Zy0xQamW https://t.co/v7wvZTngBa

To start very generally, taste is a mode. It’s a manner of interpretation, expression, or action. Things don’t feel tasteful, they demonstrate taste. Someone’s home can be decorated tastefully. Someone can dress tastefully. The vibe cannot be tasteful. The experience cannot be tasteful.

People with negative taste make things by trying something very simple and then stripping away pieces until it looks good. They can detect goodness, but not create it, so they’re limited to designs with very few variables, because then they can go thru all the options and pick out the ones that look OK.

People with positive taste, on the other hand,... See more