don't brand me
anti-branding
don't brand me
starting a brand could seem like an act of creative expression, or even an act of resistance.
subpixel.space • Life After Lifestyle
When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic.
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us._... See more
Katherine Boylex.com
engagement with an activity or theme or way of life that is taken up wholeheartedly—not necessarily without reservation but without any holding back, without *avoidance* or ironic distancing and also without facade or artifice. Brand values are not sincere; a hiker’s love of hiking and pursuit of the outdoors is.
Moral Ecosystems: My Big Idea
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an ... See more
From Brand Strategy to Brand Anarchy
Sottsass developed a series of iconic objects that transcended their physical characteristics: They were full of symbolism, global and historical references, and had the ability to appeal to their users’ emotions.