brand worlds
We rarely see brands that exist with the fullness of real people. (ZJ)
A Brand Universe is a harmonious and interlinked ecosystem of internal (image, attitude, and codes) and external (narrative, entertainment, and product) touchpoints that combine to make a brand or individual distinctive, sought-after, and influential amongst its target audience.
Christopher Morency • What Even Is a Brand Universe?
The world is in flux, prompting people to build new stories and forms of communication in response. Creative possibilities are boundless as old narratives break down and new ones emerge.
LinkA Brand World is an expression of the brand’s living strategy that comes to life through cultural products and experiences. It's a dynamic and immersive ecosystem where a brand's vision, values, and identity are brought to life in many ways. This world is not static; it is continuously evolving, driven by how the brand unites with the evolving cult
... See moreBrand Universe Strategy (n.): A post-modern brand development approach exceeding the confines of traditional product differentiation. It prioritizes a flexible and cohesive brand experience across all customer touchpoints, cultivating an emotional resonance with the target audience.
Nikita Walia • this is your brand with a universe
Successful Brand Universes are those that when come in contact with, we as consumers instantly react, “Wow, thats SO [insert brand here].”
Christopher Morency • What Even Is a Brand Universe?
