Books
recommended or interesting or aspirational books (to read, check, etc.)
Books
The Master and His Emissary: The Divided Brain and the Making of the Western World
amazon.com
Rory’s recommendation - right and left brain societies idea
How the Internet Happened: From Netscape to the IPhone
Google Search
Influence, New and Expanded: The Psychology of Persuasion Hardcover – May 4, 2021
Influence, New and Expanded: The Psychology of Persuasion
Robert Caldini
The Blank Slate: The Modern Denial of Human Nature
Google Search
Something Rory recommended in relation to probably Darwinian psychology
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Dan Arielyamazon.com
Risk Savvy: How to Make Good Decisions
amazon.com
Rory recommends as great overview of risk averse decision making influencing everything in public service or corporations up to soccer
Sex, Ecology, Spirituality: The Spirit of Evolution
amazon.com
from Dan Koe
Influence: Science and Practice
Google Search
Rory mentioned - that added principle of persuasion is → honest admission that of a weakness is in it’s self persuasive
Because human brain is looking for tradeoffs - so it’s better to give them one to worry about and overcome
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Branding that Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets