Books
recommended or interesting or aspirational books (to read, check, etc.)
Books
The Master and His Emissary: The Divided Brain and the Making of the Western World
amazon.com
Rory’s recommendation - right and left brain societies idea
How the Internet Happened: From Netscape to the IPhone
Google Search
Influence: Science and Practice
Google Search
Rory mentioned - that added principle of persuasion is → honest admission that of a weakness is in it’s self persuasive
Because human brain is looking for tradeoffs - so it’s better to give them one to worry about and overcome
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Lawrence Freedman
amazon.com
interesting author - they call him British father of Strategy studies - good quote from him “Strategy is not a lengthy action plan. It is the evolution of a central idea through continually changing circumstances.”
interested to read some of his books like - strategy and future of war
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
Dan Arielyamazon.com
Publications — Martin Nowak
martinnowak.comSuperCooperators and Evolution look interesting and friends from addresso.com recommended him
Ken Wilber
amazon.com
his books look interesting - like Integral Meditation, The Religion of Tomorrow, Radical Wholeness … will have a look at him
Branding that Means Business: How to Build Enduring Bonds Between Brands, Consumers and Markets
Google Search
Risk Savvy: How to Make Good Decisions
amazon.com
Rory recommends as great overview of risk averse decision making influencing everything in public service or corporations up to soccer