Biz

How does the business acquire, retain, and monetize the customers to get to a desirable revenue output?

Pre-requisites to Growth teams are:

1. Company has achieved a product-market fit (because you can’t scale something you haven’t validated the need for yet)


2. Company has enough data to apply experimentation-first approach (otherwise just keep launching and doing pre-post analysis)

The good new is there's still untapped opportunity to build social accounts for these b2b niches. B2B doesn't mean boring. Every niche has its watering holes:

• Excel pros have their meme accounts


• PMs follow productivity threads


• Data analysts have their tutorial channels


• RevOps people share automation hacks

Build the media (social, community) that should ... See more