Behaviours / Thinking
What we're witnessing is intuition reframed as evolutionary, experiential intelligence. A rejection of excessive quantification. A cultural hunger for mystery, ritual, embodiment, and meaning. Our distinctly human magic emerging as our competitive edge.
Zoe Scaman • Primal Intelligence
There’s a seductive narrative here: that buying old clothes is inherently more ethical. But the moment something becomes cool, capitalism finds a way to repackage and resell it.
Debía Tirar Más Fotos is an important album. It will mean a lot to millions. But when the only way to experience it live is from a screen or from the very back row of an arena, pride becomes a performance, not a lived experience.
It’s a strange thing watching your culture rise globally but feeling left out of the celebration. It feels like we’re goo... See more
It’s a strange thing watching your culture rise globally but feeling left out of the celebration. It feels like we’re goo... See more
Cultural Access
It’s a style that distills a message to its essence. No noise, no clutter.
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
We’ve seen the ’90s and ’00s aesthetics return in fashion and design - but is advertising following suit? And more importantly, can minimalism deliver the same impact for emerging or lesser-known brands that can’t depend on immediate recognition?
A wave of art has recently represented the PC in a positive light, tapping into its past aura.