Behavioral Psychology

This is choice paralysis. Previous generations didn’t have many options so they stuck together through hard times and made it work. Now, abundance (or its illusion) has led people to feel less satisfied. People are now more anxious about making a choice and less certain that the one they made was correct.

I’m no moral philosopher, but from a behavioral standpoint, a lot of what we consider “evil” is poor self-control and/or psychopathy, which both make some of us less likely to suppress acting on impulses coming from the darker side of our human nature.

This is maybe the single most important core of human psychology - people want to reinforce narratives about themselves. If you’re marketing, don’t sell them a thing, sell them a self image that your thing happens to reinforce.