Behavioral Psychology

As a form of value beyond material capital (what you own), cultural capital (what you know), and social capital (who you know) — Charisma Capital is defined by how you move through the world.

People rarely want direction, they want confirmation.

“independence is a prerequisite for the wisdom of crowds.” That is, if you want to use crowdsourcing to produce accurate information, you have to ensure that people make their judgments in private. If people provide their answers in a public setting where they can see everyone else’s answers, then the crowd can transform wisdom into madness.

A charming person is not one that glimmers but holds a mirror to your glow — a conversation with them makes you fall for them by making you fall for yourself.

No one deserves to be praised for kindness if he does not have the strength to be bad

This is choice paralysis. Previous generations didn’t have many options so they stuck together through hard times and made it work. Now, abundance (or its illusion) has led people to feel less satisfied. People are now more anxious about making a choice and less certain that the one they made was correct.

I’m no moral philosopher, but from a behavioral standpoint, a lot of what we consider “evil” is poor self-control and/or psychopathy, which both make some of us less likely to suppress acting on impulses coming from the darker side of our human nature.

This is maybe the single most important core of human psychology - people want to reinforce narratives about themselves. If you’re marketing, don’t sell them a thing, sell them a self image that your thing happens to reinforce.