becoming a better writer

My prose has tightened, the excess trimmed. Information efficiency is paramount. I write like the 12 dollar desk salad, the bar that packs 20 grams of protein and plastic into one 200-calorie brick. But good writing, like a good meal, needs fat. It should indulge readers, is meant to be chewed and enjoyed, affording a generous escape from the prosa... See more

A day job puts you in the path of other human beings. Learn from them, steal from them. I’ve tried to take jobs where I can learn things that I can use in my work later—my library job taught me how to do research, my Web design job taught me how to build websites, and my copywriting job taught me how to sell things with words.

There are times I sit down to write this thing and all I’ve got is a spark of an idea. There’s nothing fiery in my belly waiting to get out. This is one such time. I was whining about it to my husband and he wisely said, “just write about all your half ideas.”

In fact, the more obviously conceptual a dish is, the less powerful it will be. This is something that still bothers me about our ceci e pepe dish. If I could do it again, I wouldn’t call it that—I’d name it something like chickpeas with buttered noodles. Ceci e pepe is too explicit. It’s telling diners what to think instead of letting them draw th... See more

But the essay as a literary form has long preceded the internet. So has the debate over the aesthetic metrics of a good essay. Merve Emre cites Virginia Woolf’s 1905 screed “The Decay of Essay Writing,” where Woolf bemoans the “amazing and unclothed egoism” of a new class of writers. “If one can set aside [Woolf’s] disdain, there is a larger point,... See more

we’ll need to return to David Ogilvy to explain it. Part of his influence comes from two books, Confessions of an Advertising Man (1963) and Ogilvy on Advertising (1983), which laid out his approach to advertising, and how clear, resonant language and crisply executed graphic design could turn a mere commodity into something desirable. But the book... See more

Have killer voice. How do you develop killer voice? Be confident. How do you develop confidence? Read oodles and write oodles more. If you’re sending a “list newsletter” you better have one hell of a point of view because, well, there are oodles-upon-oodles of list newsletters out there. Generally, like with much good writing, the magic for readers

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“When I was a young writer,” Neil Gaiman reflected in View from the cheap seats , “ I liked to imagine that I was paying someone for every word I wrote, rather than being paid for it; it was a fine way to discipline myself only to use those words I needed.”

But busyness has a way of stealing creativity from you. Generative work, like art and writing, requires long periods of nothingness: it’s only in that wide empty space that ideas emerge. Long runs, hot showers, commutes that don’t involve harried Slack messages and listening to podcasts at 2x speed. Sitting at the edge of a dock, listening to the o... See more