David Chang’s Unified Theory of Deliciousness

ltimately this whole theory amounts to an argument for breaking down the barriers that prevent people from understanding delicious food from other cultures. Europeans like sauerkraut—but kimchi is this weird foreign entity. They’re both salty, rotten cabbage! It shows you just how shallow human nature is, for someone to say, oh I’ll eat this but I’... See more

In fact, the more obviously conceptual a dish is, the less powerful it will be. This is something that still bothers me about our ceci e pepe dish. If I could do it again, I wouldn’t call it that—I’d name it something like chickpeas with buttered noodles. Ceci e pepe is too explicit. It’s telling diners what to think instead of letting them draw th... See more

It’s a little bit like the famous liar’s paradox, which we studied in DeLong’s class. Here’s one version of it: “The following sentence is true. The preceding sentence is false.” As soon as you accept the first sentence, you validate the second sentence, which invalidates the first sentence, which invalidates the second, which validates the first, ... See more