1) Write. There is no substitute. Write what you most passionately want to write, not blogs, posts, tweets or all the disposable bubblewrap in which modern life is cushioned. But start small: write a good sentence, then a good paragraph, and don’t be dreaming about writing the great American novel or what you’ll wear at the awards ceremony becaus

I guess what I’m trying to say in this essay is: I’m awed and surprised and deeply pleased that this turned out to be a good strategy. You don’t have to be a content farm to find a community of readers; you can just put your heart into making unreasonably thorough stuff.