"How to Succeed on Substack"

When Emerson wrote, “To be great is to be misunderstood,” he was not focused on developing a blockbuster, nor was he trying to appeal to the masses. But he was speaking a lot of truth.

Sometimes you’ll be ahead of your time or the joke won’t land or the recipient of your email won’t give you the time of day. Sometimes you’ll be the runner up. Someti... See more