You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
“[On one end, you have] auto-tune that perfectly puts music into tune…which is sort of flawless and faultless. [In contrast, the other side] is clumsy, awkward, crude and unfinished things that we all actually like in the right context.
The reason we like the Velvet Underground is not for their gloss. It's for their roughness. For the feeling we... See more
Brian Eno on why we’re drawn to the new and authentic
The people I admire most live in total alignment. They know who they are, what they want, and what they value. Their mission is clear and so are their priorities. And so, they live uncompromisingly. Family, friends, work, health and spirituality coexist as a single unified whole.