Authenticity
What does it mean for something to be 'authentic'?
Keely Adler and
Authenticity
To go wrong in one’s own way is better than to go right in someone else’s.
— Fyodor Dostoevsky, Crime and Punishment
— Fyodor Dostoevsky, Crime and Punishment
Dylan O'Sullivan • Tweet
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
“[On one end, you have] auto-tune that perfectly puts music into tune…which is sort of flawless and faultless. [In contrast, the other side] is clumsy, awkward, crude and unfinished things that we all actually like in the right context.
The reason we like the Velvet Underground is not for their gloss. It's for their roughness. For the feeling we... See more
The reason we like the Velvet Underground is not for their gloss. It's for their roughness. For the feeling we... See more
Brian Eno on why we’re drawn to the new and authentic
The people I admire most live in total alignment. They know who they are, what they want, and what they value. Their mission is clear and so are their priorities. And so, they live uncompromisingly. Family, friends, work, health and spirituality coexist as a single unified whole.
David Perellx.com