Authenticity

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

Donald Glover in an interview with The New Yorker: “Authenticity is the journey of figuring out who you are through what you make.”

A big breakthrough for me – life as a whole – came when I figured out that making solid progress on creative work, and enjoying the process rather than hating it, is in large part a matter of being willing to be who you actually are.

Confessional art can be beautiful, and it can be terrible; either way, to love it only as a representation of what we already know is to deny it, and ourselves, a much richer complexity. Pop music is where fantasies are played out, turned into mansions and lived in, where five hundred people can tumble out of a clown car and every dream comes true.

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“It seems to me,” the puppeteer Jim Henson (The Muppets, Sesame Street, Fraggle Rock, etc.) said, “that each of us expressing our own originality is the essence of our art and professionalism.” Don’t hide it. Embrace it. Express it. Manifest it through your discipline. Say it out loud