Authenticity
What does it mean for something to be 'authentic'?
Keely Adler and
Authenticity
Where we struggle to imagine a future beyond the contemporary shitshow, nihilism leads the retreat inwards; in art as in politics. “What good is a flourishing poetry market,” Watts asked, “If what we read in poetry books renders us more confused, less appreciative of nuance, less able to engage with ideas, more indignant about the things that annoy
... See moreDirt • Dirt: The Decay of Lying...
via Daisy Alioto
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
Voice isn’t only about what you sound like and what you say; it’s also about how you deliver it. As Rebecca Solnit describes it, a writer’s voice is “something of the personality and the principles of the writer, where your humor and seriousness are located, what you believe in, why you write, who and what you write about, and who you write for.”
