Authenticity

When you’re losing a game you don’t even want to play, or forcing a fit into a form you don’t want to be in, the best thing to do is to stop playing and go find your shape.

Voice isn’t only about what you sound like and what you say; it’s also about how you deliver it. As Rebecca Solnit describes it, a writer’s voice is “something of the personality and the principles of the writer, where your humor and seriousness are located, what you believe in, why you write, who and what you write about, and who you write for.”

Through both the album itself and her content around it, Charli has been honest and candid about where she’s at. It’s a refreshingly honest contribution amidst a category clogged with insincerity. She’s holding the insecurity of being who she is, online, in the world, in these parties along with the rush of just being a person getting lit with her

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You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

‘Do not try to be the best. Be the only.’ It helps me believe in a positive-sum world—where my success does not hinge on the failure of others, and I am not in a rat-race.” — Nishant Jain

All unsuccessful startups are alike; each successful startup is successful in its own way.

Swept up in the Instagramization of the 2010s, the contemporary poetry world saw an exaltation of ‘honesty’ as an aesthetic priority. Poetry not as craft, but as ‘outlet,’ with the goal not of developing ourselves and enriching our understanding of the world, but of sitting more comfortably with how we already were and what we already believed.

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