Authenticity
What does it mean for something to be 'authentic'?
Keely Adler and
Authenticity
I heard this quote from the writer Harold Brodkey who said, “I don’t understand privacy.” I’ve always understood privacy very well, but it’s like—what’s the point of taking your secrets to the grave, or even your banalities? We have this chance to let ourselves be known to other people, to fill out the web of humanity that we’ve been spreading for
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via Daisy Alioto
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
learning how to write was very much like learning how to live: it all begins by listening to your inner voice and honoring it.
Living is as much a craft as is writing. There are rules and frameworks one can follow, but ultimately, one must define and cultivate one’s own style.
Living is as much a craft as is writing. There are rules and frameworks one can follow, but ultimately, one must define and cultivate one’s own style.
Ashley Zhang • Surrender control over your stories
make decisions using our own creative values, not “industry standards.” We design our work and worlds from our best intentions, not our worst fears.
Yancey Strickler • We're Already in Creative Groups, They're Just Not Yet Self-Aware
