Authenticity
What does it mean for something to be 'authentic'?
Keely Adler and
Authenticity
“It seems to me,” the puppeteer Jim Henson (The Muppets, Sesame Street, Fraggle Rock, etc.) said, “that each of us expressing our own originality is the essence of our art and professionalism.” Don’t hide it. Embrace it. Express it. Manifest it through your discipline. Say it out loud
Voice isn’t only about what you sound like and what you say; it’s also about how you deliver it. As Rebecca Solnit describes it, a writer’s voice is “something of the personality and the principles of the writer, where your humor and seriousness are located, what you believe in, why you write, who and what you write about, and who you write for.”
Cortney Cassidy • A soft manifesto
I'd either drive people away or they'd come in closer to see what it was all about. There was no in between.
-Bob Dylan
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand pos... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand pos... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
this year, and beyond, i will move with my own mutability as a gift and no longer search for performative one-dimensionality. being home has taught me this, as i have had to witness my own shapeshifting and reckon with the deep-rooted reasons for it. i remember one day hearing adrienne maree brown and bayo akomolafe ask each other, “so what if i’m a shapeshifter?” and how they instinctually move and mutate through the cracks of the earth, and i haven’t stopped thinking about it since. this piece of writing is inspired by that question. as i become many different forms, i will stay grounded in my ever-changing essence and merge together the many shapes i am capable of becoming. 💞
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