Authenticity

To go wrong in one’s own way is better than to go right in someone else’s.

— Fyodor Dostoevsky, Crime and Punishment

Compulsion. I think about that word a lot. I believe that all of us, carelessly walking about planet earth, are intrinsically compelled to do something . It’s in our nature, in the shape of our soul. To excel, to truly be the best, I think it’s crucial to spend time thinking about what that is. Because if you do something other than that, you’re... See more

A big breakthrough for me – life as a whole – came when I figured out that making solid progress on creative work, and enjoying the process rather than hating it, is in large part a matter of being willing to be who you actually are.

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

Swept up in the Instagramization of the 2010s, the contemporary poetry world saw an exaltation of ‘honesty’ as an aesthetic priority. Poetry not as craft, but as ‘outlet,’ with the goal not of developing ourselves and enriching our understanding of the world, but of sitting more comfortably with how we already were and what we already believed.

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