Authenticity

Through both the album itself and her content around it, Charli has been honest and candid about where she’s at. It’s a refreshingly honest contribution amidst a category clogged with insincerity. She’s holding the insecurity of being who she is, online, in the world, in these parties along with the rush of just being a person getting lit with her

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“It seems to me,” the puppeteer Jim Henson (The Muppets, Sesame Street, Fraggle Rock, etc.) said, “that each of us expressing our own originality is the essence of our art and professionalism.” Don’t hide it. Embrace it. Express it. Manifest it through your discipline. Say it out loud

“I think one of the marks of maturity […] - is the willingness to be seen exactly as I am. As we grow more settled and mature, we become less hidden to others, more transparent to ourselves as well as to each other. With this growing authenticity comes a deepening of intimacy with each... See more

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

“People think you want them to do something or say something special...you don't. You just want them to be themselves, so you can be yourself.” -John Lennon