Authenticity

You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.

ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more

Where we struggle to imagine a future beyond the contemporary shitshow, nihilism leads the retreat inwards; in art as in politics. “What good is a flourishing poetry market,” Watts asked, “If what we read in poetry books renders us more confused, less appreciative of nuance, less able to engage with ideas, more indignant about the things that annoy

... See more

make decisions using our own creative values, not “industry standards.” We design our work and worlds from our best intentions, not our worst fears.

On the other side of creative aliveness, there is flatness. I’ve been thinking about it a lot lately, about what happens when our worlds go flat. The dynamism we lose, the emotional urges we suppress, the original impulses we become too afraid to nurture.

On the running path recently, a song came on. It was by Eminem. His music is not my choice for... See more

learning how to write was very much like learning how to live: it all begins by listening to your inner voice and honoring it.

Living is as much a craft as is writing. There are rules and frameworks one can follow, but ultimately, one must define and cultivate one’s own style.

Confessional art can be beautiful, and it can be terrible; either way, to love it only as a representation of what we already know is to deny it, and ourselves, a much richer complexity. Pop music is where fantasies are played out, turned into mansions and lived in, where five hundred people can tumble out of a clown car and every dream comes true.

... See more

What I want to say most is that I am not an improved or better version of myself than I was a year ago because that is no longer a goal — but I am a truer version, a closer-in version, a more expansive and open version, a less clinging-to-certainty version, and that, to me, counts for a lot more than seeking to endlessly upgrade myself.