Authenticity
What does it mean for something to be 'authentic'?
Keely Adler and
Authenticity
Funeral inspo. But also life inspiration. Hold space for inconveniences. Show up raw. Give space to the ugly versions of you so they can live and die.
The original poem this piece is built on is called ‘Tract’ - written by William Carlos William (whose work was a muse for the film Paterson).
Pretty much everything in life is like this: there are some ways you can show up that just feel better. And when you show up for the truest and most beautiful version of your life that you can imagine, you feel excited and alive.
Ava • Not Disappointing Myself
You never called Eight Sleep a mattress company. Instead, you pioneered a new category of ‘sleep fitness’ by positioning it as a ‘sleep fitness brand.’ Tell me about the decision-making and strategy behind this.
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
ZATARAIN: We were not intentional about our positioning for the first five years of the company because we didn't even know what brand... See more
Polina Pompliano • How Eight Sleep Co-Founder Alex Zatarain Built a Company That Pioneered the ‘Sleep Fitness’ Category
learning how to write was very much like learning how to live: it all begins by listening to your inner voice and honoring it.
Living is as much a craft as is writing. There are rules and frameworks one can follow, but ultimately, one must define and cultivate one’s own style.
Living is as much a craft as is writing. There are rules and frameworks one can follow, but ultimately, one must define and cultivate one’s own style.