Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
sari and
Attention Economy
attention as an outgrowth of interest and, crucially, of choice.
Megan Garber • The Great Fracturing of American Attention
Gaining a following on social media is a measure of people’s attention. It is not a measure of benefit to others, nor knowledge, nor sincerity, nor wisdom, nor leadership capability - yet these are some of things that are needed to minimize the harm from having a following.
Tareq Younistwitter.comOliver Burkeman – Time Management for Mortals
onbeing.orgBusiness model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks.
As Tristan Harris put it:
“we've moved away from having a tools-based technology environment to an addiction and manipulation based technology environment. That's what's changed.”
@cdixon: Web2 is built on advertising. Big companies like Facebook and Google make most of their money on advertising, and many web2 startups build their customer base using advertising.
cdixon.ethtwitter.com
andrea and