Attention Economy
exploring the inner workings and dynamics of companies building products engineered to hook us, addict us, and hijack our attention to sell more ad inventory
by sari and · updated 4mo ago
Attention Economy
- Business model shapes outcomes. In a subscription based model, you build tools people use and pay for. In an ad-based model, you build engagement hacks. As Tristan Harris put it: “we've moved away from having a tools-based technology environment to an addiction and manipulation based technology environment. That's what's changed.”
alex added 1y ago
insught from Eugene Wei on the incentives of ad-based social networks:
to raise your revenue as a social media company monetizing from ads (CPM), you have to drive the M part up, because the C is going down. And that means more and more we see all these companies fighting to be more addictive and entertaining.
sari added 1y ago
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