Architecture
Building design, aesthetics, and engineering.
Zachary Roush and
Architecture
A small path leads to the chapel’s entrance, located at the transitional point between woodland and open ground. The architecture is framed as the simplest of gestures. From certain perspectives its mass appears as a pile of logs stacked up to dry; from others the considered placement of the elements on a concrete plinth creates a more formal impression of a piece of sculpture emerging from the forest. The purposefully narrow entry maintains the sense of physical proximity encountered as one moves through the dense trees, adding visceral and visual theatre to the exhilarating experience of passing into an attenuated space over seven metres high and nearly nine metres long.
Customers are more able to imagine physical products and services on display when demos are located in spaces with high ceilings. Equally, customers are more likely to digest and understand contracts and T&C’s when they are in spaces with lower ceilings.
Experiential Retail Concepts and the ‘Cathedral Effect’ | Insight
We'll speak about the architectural imagination.
And I'm going to suggest that some concept like the imagination
is necessary if we want to treat architecture as a mode of knowledge.
The classical philosophers said, the soul
never thinks without phantasm, which is to say that thought needs a material
image, something to carry the thought.
So we begin to think of the imagination as bridging the gap between perception
and understanding.
source: HarvardX GSD1xThe Architectural Imagination
human cell
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Architecture is physical, tangible and material. It is concrete, steel and glass. It is wood, brick and stone. It shelters and protects us by partitioning the vast expanses of physical space.