Archi

That is: A person — often a founder, or someone similarly empowered — needs to have compelling ideas, establish a voice and perspective, and use it. Tools like brand books and style guides are important so agencies and partners know how to speak the same language. But the actual opinions and values can’t be algorithmically generated or offloaded to... See more

Dan Frommer • The Scott Sternberg guide to building emotional brands

"Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn't know it was missing." –– Paola Antonelli

Anton • Tweet

What does it take to build something so that’s it’s really easy to make comfortable little modifications in a way that once you’ve made them, they feel integral with the nature and structure of what is already there?

Chris Alexander

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